The name "Nassa" means “child” in the Hamer language. It reflects both the early beginnings of our founder, Mr. Gebeyehu Minalu, who started his journey in agribusiness as a young boy, and the deep connection he felt with the land and community that supported him. Called “the child” by those around him, he chose the name “Nassa” to honor his roots, his passion, and the people who helped shape his journey.

What began as humble trading in salt, coffee, goats, and cattle evolved into the official launch of Nassa Biraille Agricultural Development in 2002 E.C., starting with just 3 hectares of land and 4 employees. Today, Nassa has grown into a major agribusiness operating on over 6,465 hectares, employing 220 permanent staff and creating seasonal jobs for 2,000–3,000 workers annually — contributing significantly to local job creation and youth empowerment.